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HomeAway to Bring Back the Griswolds in New Ad
Campaign
Chevy Chase and Beverly
D’Angelo to Reprise Roles as Clark and Ellen Griswold from ‘National
Lampoon’s Vacation’
in Ad Campaign Designed to Promote the Benefits of
Vacation Rentals
AUSTIN, TEXAS, November 19,
2009 – HomeAway, Inc. – the
world’s leading online vacation rental marketplace – today announced it
will reunite actors Chevy Chase and Beverly D’Angelo in its new national
advertising campaign that will recapture the spirit of the 1980s comedy
classic, “National Lampoon’s Vacation.” The new HomeAway® ad campaign will
debut during the CBS television network broadcast of Super Bowl XLIV on
Feb. 7, 2010.
“The Griswolds have always been America’s first
family of travel, and the broad popularity of the Vacation movie series
still continues today,” says Brian Sharples, founder and chief executive
officer of HomeAway. “We intend to have a lot of fun with the ad campaign,
highlighting the travel mishaps that always seem to follow the Griswold
family, while also promoting the value and benefits of vacation rentals as an alternative to
hotels.”
Chevy Chase and Beverly D’Angelo portrayed Clark
(“Sparky”) and Ellen Griswold in the popular film, which was written by
John Hughes and directed by Harold Ramis. In the movie, Clark and Ellen
Griswold take their children, Rusty and Audrey, on a hilarious and
ill-fated, cross-country road trip in the “Wagon Queen Family
Truckster.”
In addition to signing Chase and D’Angelo up for the
new campaign, HomeAway recently purchased an exact replica of the Family
Truckster for use in the campaign, as well as for promotional marketing
activities that will launch next year. “The Truckster got pretty beat up
in the movie, but we plan to keep ours in good shape so we can take it
around the country to visit some of our top vacation rental markets,”
Sharples says.
Through a promotional licensing agreement with
Warner Bros. Consumer Products, the company has use of the “National
Lampoon’s Vacation” property and is working with its agency of record,
Publicis in the West, to develop and produce the ad campaign, which will
span across multiple media platforms during 2010.
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NATIONAL LAMPOON'S
VACATION and all related characters and elements are trademarks of and ©
Warner Bros. Entertainment Inc.
(s09)
For information
contact:
Eileen
Buesing
Director of Global Public Relations
HomeAway,
Inc.
512-493-0375
ebuesing@homeaway.com
Kyle Rose
MM2 Public
Relations
214-379-3704
kyle.rose@mm2pr.com
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